Should I hire a professional home stager?

Updated: Sep 26, 2018

In a world of DIY, why not just stage my own home? Find out some of the benefits of hiring a professional...and don't take it personally.


If you’ve made it to this site, then you may be looking to buy a new home or hoping to sell your current home. Either way, you are probably seeing a great deal of photos of home interiors through your research. Are those photos of a professionally staged home? How can you tell? Does it matter?


First, if you look closely you can probably tell if a home has been staged - partially by how the photos make you feel. The term “staged” is defined as “planned, organized, or arranged in advance.” Does the space seem cluttered and messy or tidy and clean? Does the furniture feel like it’s arranged with a purpose? This will go a long way with potential buyers as they look at homes to find the ones they are most interested in visiting. However, a clean and tidy home (with carefully made beds) may not be sufficient to engage potential buyers enough for them to actually tour your home.


"... a professional home stager will create an environment that allows a potential buyer to envision themselves in your home with emotional connection points throughout the house based on research of your area and potential buyer demographics."

Can’t I just stage my home myself?

A lot of people love watching HGTV and DIY shows but when it comes down to it, most people hire a professional to lay tile or install a new kitchen. Most people don’t have the time and money to try to learn a new skill and do it efficiently. Anyone can ensure that their home is clean and tidy before selling - as they should, but a professional home stager will create an environment that allows a potential buyer to envision themselves in your home with emotional connection points throughout the house based on research of your area and potential buyer demographics. It is particularly difficult for home sellers to view their own home objectively and a professional home stager comes with a fresh perspective and can view your home as a buyer would. These are just a couple of reasons to invest in home staging services. If you want to sell your home more quickly and for its highest earning potential, then you should hire a professional home stager today.


But how can spending money on a professional stager save me money in the long run?

A professional home stager can offer a variety of services tailored to your needs and budget. From occupied staging to staging vacant homes, hiring a professional right from the start can save you money. When you invest upfront on improving the look and feel of your home, potential buyers will be more likely to actually visit your home. A potential buyer that visits your home will be more likely to purchase your home. According to the National Association of Realtors 2017 Profile of Home Staging study, “77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.” And that’s what we want: to get potential buyers into your home so that they can envision themselves living there and then make you an offer!


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