Does the Color of Your Front Door Matter When Selling Your Home?

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I once came across some information pertaining to the importance of the color of your front door when you’re selling your home. One article I read stated that updating your entry door has one of the top returns on investment of possible home improvements when selling your home, another states that simply changing the color of your front door to this certain color could make your home worth $6,000 more!!

According to the Remodeling 2020 Cost vs. Value Report (, for the Houston area, a steel front door replacement will yield over a 70% ROI! Their estimates show that if you spend $1,767 on a new steel door, the resale value would be approximately $1,285. That’s 72.8% of your cost recuperated! Compared to other home improvements that don’t necessarily translate to an increased sale price, this sounds like a fair investment to me when you’re getting your home market-ready.

On the other hand, an article in reported that the “online data base Zillow found that on average, houses with black or charcoal gray front doors sold for as much as $6,271 more than expected.” This was after “examining some 135,000 photos from listings across the U.S. since 2010.” Wow, black does make a statement: “show me the money!” apparently…

Painting your front door is less expensive than buying a new one but before you “see a red door and want it painted black” (Rolling Stones fans?) let’s take a step back. Literally. Take a step back from your front door and take a look at your home. This is the first impression that potential buyers will have of your house. I suggest you make sure that the lawn is tidy, the mailbox is upright, cobwebs are cleared from around the front porch and that trim and shutters are in proper shape.

Now, let’s look at the front door. First off, if it’s in bad shape, replace it. I once visited a home for a staging consultation and the front door was damaged inside and out. The client had invested a lot of money in the door… many years ago and just couldn’t part with it. I think this was a mistake. Next, if your door could just use a new coat of paint and the color goes well with the house and the trim, then I’d stick to what you’ve got. A black door is very bold and dramatic so I’d tread lightly when it comes to drastic changes. Not all of course, but many of the houses I’ve seen with black doors are white or light in color. This creates that bold contrast and when done right has a crisp, clean effect.

So, to answer the question “Does the color of your front door matter when selling your home?” – I’d say yes…and no. Yes, it matters if the color just doesn’t go with the rest of the exterior of your home. In that case, seek the advice of a design professional and paint your front door a hue that would pair nicely with your home. If the color goes well with your siding and trim, then no – condition and appearance exceed color choice. There are so many things to think about when preparing your home for sale and hopefully, this will help you remember the importance of curb appeal, black door, or not!

Data © 2019 Hanley Wood Media Inc. Complete data from the Remodeling 2019 Cost vs. Value Report can be downloaded free at

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